Halifax Health

The Request:  To provide a Ground Breaking and Grand Opening Event that would spotlight the Hospital's progressive and modern marketing style. We were given the task to make this an event to remember.

The Plan:  We conceptualized and created a memorable Ground Breaking featuring 40,000 square feet of carpeted flooring, a 16,000 square foot tent and a 30' x 40' blow-through banner of the new tower rendering attached to scaffolding behind the stage that featured Gov. Charlie Crist and other local dignitaries.

For the Grand Open our client wanted us to help create an event beyond your average health fair.  We accepted the challenge and designed and produced a Health Services Display based on the Carousel of Progress ride of yesteryear.  We created a maze in an empty rectangular room with faux walls, graphics, LED lights, furnishings and sound.  S.E.S. provided flow charts and design for all hospital tours that included 30 interactive video screens. We designed a lounge on the hospitals helipad entrance with entertainment and an espresso bar.   We supplied all A/V, tables, staging, pipe and drape etc…

The Result:  2 seamless events that created the desired buzz in the local community.  Our client was more that satisfied.

Client Testimonial

I wanted to formally thank you, Jeff and the entire SES team for your contribution toward the resounding success of all three grand opening celebrations of the new France Tower.  Additionally, your long hours, and hands on participation in the step by step planning and execution of this project is greatly appreciated.

As you know, events like these do not happen by themselves,   They only happen with the support, talent and commitment that you and the Special Events team have demonstrated.  You played a critical role in showing the community that choosing the right hospital matters and that there is no better place for World Class Care than Halifax Health.

Please accept my heartfelt gratitude and I look forward to working with you again soon.

Sincerely, 

Ann Martorano, FACHE

Chief Marketing Officer

Halifax Health